In my Bangkok walk-about to look-out once and for all investments, I discovered this project which taught me something about idea marketing. What do you do if you have a less than perfect location, and you want to target young and upcoming working adults in the city? Answer by Preuksa, Thailand’s best developer is “You sell them a good concept”.
Preuksa normally specializes in suburban landed properties, that are of good quality and markets perfectly. This reputation and the sales figures landed them the honor to be Thailand’s best designer, a crown that they have this season snatched off Land and Houses who held it this past year. Recently, Preuksa has ventured in to the lucrative but crowded Bangkok condo market with launches in 3 city locations.
One of these locations is an area called Suan Phlu which is an off-shoot of Sathorn South Road, equal to our Jalan Ampang as this is embassy region. Suan Phlu road itself has many small lanes called Soi. Preuksa’s latest Bangkok project reaches Suan Phlu Soi 8 which is situated 1.5km from the major Sathorn South Road deep.
Our Malaysian embassy is located only a few meters from the intersection of Sathorn South and Suan Phlu roads. Being 1.5km from the major embassies of the global world, including Australia, Singapore and Germany does not imply it is a good location. Suan Phlu is overly congested and seems like on an island on its own without any train lines nearby.
As one approaches the show house on the website (below), it looks like just any common middle- range condo project. Nothing too thrilling except the leafy big timber (which I was told will never be chopped – they’ll become parcels of the project). However, as you steps into the showroom, the furniture followed by the cool fresh music humming along suggests one is going to get more youthful by twenty years! My tour of the showrooms started with the 1-bedroom device.
- Luv2Trvl says
- Surcharge of 10% for those whose annual income is Rs 50 lakh to at least one 1 crore
- Are sold in an initial open public offering (IPO)
- Select the amount of years to print
- What price can I afford to cover a house
- 6 External links
- Consulting & Improvement
- 4 years back from Udorn City, Thailand
As I stepped in, I used to be greeted by this colourful kitchenette and a soothing living room remarkably. Who says everything in a house has to be matching and fit to purpose. The furnishing appears like it has come out of Chatujak market as you have that comfortable feel despite everything being mismatched.
The walls are unfinished plaster however the lighting brings it out alive. The bed room using its white clean lines and clear crisps style provided a primary contrast. This 1 1 bedroom device is a comfortable 400sf surprisingly. I then ventured next door into the larger 750sf 2-bedroom unit. Again, one will not feel that it is slightly bigger than one’s studio apartment back in KL. The design is very ingenius and bright indeed. The kitchen is made out of a very unconventional combination also.
The SMEG fridge which lends a vintage finish is just about the only piece that is worth a lot. Makes you think if this means you have spent all his budget on the fridge and has to scrape through the rest with equipment to save lots of costs. The masterbedroom has a modern 4-poster bed and other parts which is apparently out of the flea market. While the smaller 2nd bedroom which looks cheery and light seems befitting one’s young off-spring or even guests.
