“Imagine, you have successfully established your brand name in the market by spending so much time for years and providing everything to construct it. Everything is going well and you possess a huge customer bottom with the nice market image. Then abruptly 1 day you are barred from using your name, or you are penalized with big fines or punishments. ” Just the essential idea of losing the privileges over your brand can be haunting. All this could happen because you have made certain avoidable trademark mistakes. You may find it hard to believe that simple trademark mistakes will cost you so much.
So to make you believe, here we have quoted the situation of the famous name in the industry “APPLE”. Its brand is enough to make the buyers trust the products and pay any amount for it. Let us understand the full case of apple incorporation for brand errors. Initially, the Beatles developed their music company named Apple Corps, and then eight years later Steve Jobs came up with Apple Inc with that you are extremely familiar.
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Both the mega-corporations fought in the courtroom for years claiming there right on the brand apple. As the apple corporation was using the brand name on a prior basis after the first across the prior Apple Inc. agreed to pay Apple Corps a cash negotiation and to stay out of the music business. However, with the advent of iTunes by Apple, the battle between your two warmed up again. Finally, an apparent settlement was reached where Apple Inc. agreed to purchase Apple Corps’ trademark rights and then license them back to the music company.
When such a big brand name could face these effects you could definitely face the heat of making the trademark errors. Everybody knows prevention is way better than get rid of. So let us check out the possible trademark mistakes you will make and ensure to avoid them. Using the brands that are too general- Using the term milk for your dairy products or consumer electronics for an electronic product is generic in eyes of trademark division. Obtaining trademark enrollment for these universal names alone is difficult. However, in case you get, it authorized they are believed as fragile and will not endure in the courtroom.
Ignoring trademark possession- Usually, the folks do not pay heed to the ownership of the brand. Without paying the due attention they obtain trademark registration in the name of the business or the owner. With this ambiguous decision usually, troubles are faced in the future that in the event the trademark comes who’s to be paid.
Also, if some disputes take place the real owner may face troubles. Failing woefully to conduct a thorough trademark search- It really is very important that a complete public trademark search will be conducted to check on the applied, abandoned and canceled trademarks. Importance of trademark search can be obviously seen in the case described above. If before choosing the brand name “apple” a whole search was conducted the steve jobs would have been saved from paying such high prices.
Never forget to protect your trademark- Do you consider it is enough to just build your brand? In order to protect your name from being exploited from your rivals and create your market make sure to protect your tag with trademark enrollment. Along with trademark registration comes the exclusive rights of distribution and usage.
